Trigger more than just your allergies this spring!

5 Easy Things You Can Do To Use Triggered Email Effectively
#1 Think “Response.”
Triggered email can refer to a variety of scenarios – from password reminders to shopping cart abandonment to whitepaper downloads. The key to using triggered email effectively is to identify points of interaction with your business and prepare pre-defined responses to different scenarios. Start with simple interactions first, and then begin looking for areas where a little customer service can impact your business-and your bottom line.

#2 Take Control and Free IT.
Your IT department has coding to do. Take control of your one-to-one communications and free IT from the email grip. It’s easy with a program that gives you visibility into your marketing campaigns and allows you to make changes on the fly to improve your subscriber response. You can pause, change, and restart your email marketing campaign without missing a beat. No IT intervention necessary.

#3 Reduce the Number of Clicks.
Research consistently shows that reducing the number of clicks required to take action on your site increases responsiveness. For example, instead of linking to a general product or service landing page from your email, link to a page on your site from your triggered emails that highlights the accessories directly related to a recently purchased product.

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