Don’t-Go-It-Alone eMarketing Blog

When creating and designing emails, it is often difficult to determine what makes for the “best” note to be viewed in several different email clients: While Gmail and Yahoo may render the email perfectly, Outlook might align images left or perhaps display the font type incorrectly. Meanwhile, while you’re viewing your *perfect* newsletter in Internet Explorer with a big smile on your face, it might be rendering completely backwards in Firefox!

Although you never know for certain until you click send (or you make this your vocation, like us!), there are some “tried and true” practice for email design and rendering which will certainly help eliminate some of the guesswork and “aftermath” headaches of email marketing– and we’ve outlined the Top Ten in our most recent newsletter..

Take a look for the Top 5 Best Rendering and Design Tips, or dowload the Whitepaper here.

Trigger more than just your allergies this spring!

5 Easy Things You Can Do To Use Triggered Email Effectively
#1 Think “Response.”
Triggered email can refer to a variety of scenarios – from password reminders to shopping cart abandonment to whitepaper downloads. The key to using triggered email effectively is to identify points of interaction with your business and prepare pre-defined responses to different scenarios. Start with simple interactions first, and then begin looking for areas where a little customer service can impact your business-and your bottom line.

#2 Take Control and Free IT.
Your IT department has coding to do. Take control of your one-to-one communications and free IT from the email grip. It’s easy with a program that gives you visibility into your marketing campaigns and allows you to make changes on the fly to improve your subscriber response. You can pause, change, and restart your email marketing campaign without missing a beat. No IT intervention necessary.

#3 Reduce the Number of Clicks.
Research consistently shows that reducing the number of clicks required to take action on your site increases responsiveness. For example, instead of linking to a general product or service landing page from your email, link to a page on your site from your triggered emails that highlights the accessories directly related to a recently purchased product.

Want more? Check out this month’s complete newsletter here.