Recently, Seattle based outdoor clothing retailer Filson came to ListEngage with a challenge—create an email marketing campaign that reached their valued customer’s inboxes with a time sensitive offer and in turn help them increase their campaign performance and sales. They wanted to see positive results, and ListEngage delivered!

By following best practices in email design and rendering, smart list segmenting techniques and moving away from an all-image based email to a combination of images and text seen above the fold ListEngage was able to achieve a much higher success rate than average email marketing campaigns. The campaign generated much better open and click-through rates and even reported “higher than expected sales” – the ultimate dream for any online retailer and what every e-marketing company should strive for when helping clients with their online marketing efforts.

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