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Can your business really stay on the sidelines of the social media revolution?
Smart businesses are starting to realize that there is opportunity to be had in building an engaged fan base by interacting with clients, prospects, and passerbys on Facebook Fan Pages.
What some businesses haven’t realized yet, is that there is an even bigger chance to pull in prospects, catch someone’s attention, and deliver a precise call-to-action when you create a “Custom Fan Page” for new visitors to land on.
When you let passersby that are interested in your organization land on your Facebook Wall, it’s like letting someone new visiting you for the first time – straight into a conference call or an important meeting without educating them about your brand or company.
We’ll illustrate the point with two real life examples:
Imagine this: you’re an organization that is looking to get people on board to help Ban Asbestos in the US. You’ve got an important message to convey and know that Facebook is a great place to generate buzz and build a grass roots campaign for this good cause.
If you make the Facebook Wall the very first thing your potential supporters land on when they visit your Fan Page then this is what they’ll see…
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