Don’t-Go-It-Alone eMarketing Blog

There’s been a lot of debate recently about the future of email: is it pushing forward stronger than ever or on the verge of extinction, about to be overrun by all-inclusive social networks?

As an e-marketing specialist, I find it hard to imagine the internet without email. No matter what you use email for, I believe that we, as online content consumers, will always need our inboxes to aggregate, create, organize, and search the hundreds of online data points we create daily as we navigate the web. Email is the only private online location where users can store and create content with very few limitations or restrictions. Where else can you manage your social networks, businesses, bills, family, friends, banks, job searches, and more in one location?

At ListEngage, we help our clients with email and social media marketing daily, so we see the benefits and drawbacks of each: email is a great relationship building tool but not a great prospect acquisition channel, while social media, if used intelligently, is ideal for prospect acquisition and qualification but lacks the “direct contact” that opt-in email does.

I’ve been really impressed with a company called Groupon lately, that seems to be using email and social media as a dynamic 1-2 punch for spreading their daily deals and messages. Click here to read more about the union of email and social media, and how Groupon is delivering a winning e-marketing TKO.

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Just in case you hadn’t turned on your laptop lately, or walked out the front door in awhile, we thought it would be helpful to let you know that it isn’t the 1950’s anymore. Things are moving fast, people are getting bombarded with messages and information at lightning speeds, and businesses now have to cater to a global clientele in order to keep up.

The further we venture into the 21st century, the more we’ll see not only just how important email marketing and online presence will become – but we’ll also begin to see how essential it is to get your message across in the right language as well. We live in a global economy – and it’s hard to sell a product when users can’t understand the language that you’re speaking to them in.

A client of ours, Parametric Technology Corporation, or PTC, is one shining example of how to cater to multiple audiences the right way, by using email marketing. Several years ago, PTC approached ListEngage with a problem: they wanted to send a monthly newsletter to customers around the world, but they didn’t necessarily have a language of choice database for each subscriber. Here’s where we came in: ListEngage helped PTC to design a process that allowed the creation of one newsletter in 10 different languages that would be emailed to subscribers by country. People in Italy would receive the Italian version and their audience in China would receive the Chinese version .

But what if a reader in China received the email in Chinese and wanted to view its content in English? ListEngage helped PTC streamline this problem by creating a “language bar” at the very  top of each email which links  a specific language to a web page version of the newsletter that is posted as a HTML document  in that particular language. So, if a reader in Italy wants to read the newsletter in Spanish, all they have to do is click on “Español” and their  newsletter will pop up for reading right there. The multi-language emails are great for readers and even better for PTC who can connect with more prospects and possible customers with just one click of a button.

PTC “Maintenance Minute” readers can currently enjoy their emails in English, German, French, Italian, Spanish, Chinese, Korean, Taiwanese, and Russian.  And though ListEngage doesn’t have the talent to read and translate in 10 different languages, our platform and employees certainly have the expertise to coordinate the “heavy lifting” of getting emails like these out the door in a timely fashion.

James Winokur, Director, Business Development Global Maintenance Support had this to say about the email creation process and ListEngage’s efforts: “[ListEngage] now helps us with all aspects of the 10 language versions of the Maintenance Minute that we send out world-wide on a monthly basis. ListEngage has had a huge impact in our monthly production of this newsletter endeavor and has made this… a success for us.”

Imagine it’s December 31, 2010…

Has your business done better than you had hoped? Worse? Held steady for the last 11 months or so? Have you achieved everything that you wanted to? Do you even have the right tools to measure your successes tangibly?

Whether you’re just getting started with an e-marketing plan in 2010, or you’re well on your way to launching the next viral marketing campaign on YouTube– well, there are still several things every business should keep sight of from Jan. 1 to Dec 31 every year! And if you “keep your eye on the prize”, measure, and follow the 10 easy steps we offer below, it’ll be quite easy to look back on Dec. 31, 2010 and be 100% Regret Free!

If you’re looking for measurable returns on your e-marketing in 2010 (and beyond!) then keep reading, as we unfold the:

Top 10 e-marketing Tips for a Regret-Free 2010

1) Listen: Get in the conversation with customers, prospects, and competitors, and actually incorporate their ideas.

2) Define your social media goals: and get moving! Or pretty soon the social media train will have left the station!

3) Stay on top of your Data: 27 – 30% of your list goes bad every year. It’s your most important resource so stay on top of it. If your data is bad nothing else really matters.

Read All 10 e-marketing Tips for a Regret Free 2010

2009 has been a dark year for marketing budgets. As the economy tanked, so did every big company’s dreams of plastering market campaigns across every medium available.

Fortunately for e-marketers, email and social media marketing budgets defied the odds, and most actually grew in ‘09.

Take a look at the Marketing Sherpa chart, to see the average email marketing budget decreases versus increases across 8 financial sectors.

To read the entire article, go here.

Balancing a busy schedule isn’t anything new: for most of us, there will always be too much work, and too little day to squeeze it into. But nowadays we’re expected to run a business, pick the kids up from practice, and make sure to update our Facebook status?  Social media has brought a whole new meaning to “managing your Social Calendar”.

Though there might not be a “magic bullet” to solve all your problems, we do have some tried and true solutions to save some sanity in the future. Here are our

Top 5 Ways to Tackle Your New “Social Calendar”:

1)      Delegate: Debby from Marketing—you’re on Facebook Fan Pages. Carol from PR—you’re in charge of tweeting all company media coverage on Twitter. Ok, Go!

Read More…

Not convinced about the power of Social Media?
Take a minute to watch this video, and we think you’ll beg to differ.

First of all, we’d like to say “Congrats” to those of you who have held their breath and leapt into the often uninviting waters of social media—despite fears and disbelief that “this thing really works”. Believe it or not, you’re still ahead of the curve as far as Web 2.0 users go, and you should be proud that you’ve already taken the plunge.

We’re sorry that you’re not John Mayer, Shaq, Lindsay Lohan or a boatload of other famous people who instantly attained millions of followers upon their entry to Twitterville. And it’s really too bad that your company might not be as exciting to Facebook users as McDonald’s—whose actual business page gets trumped by a grassroots-created page with almost 2 million fans! Don’t worry, we still like you.

The hard-truth is that social media requires time and effort, and you won’t be instantly popular unless you’re already wildy popular in the mainstream media. Even then, there are stark examples of both how well and how poorly well known brands are doing on Twitter, Facebook, and the likes. Check out Kodak versus Fuji Film; Pizza Hut versus Dominos. Some sink, others swim.

The honest truth is, you have to “work for it” with social media—and we’ll be the first to admit, it’s not easy: we’ve been grappling with ways to promote our Facebook page on a closed network that’s usually meant for chatting and posting funny pictures. The question to ask yourself is—what do I have to offer that people will be interested in (and what makes my company unique)? Whether that means offering daily discounts, positioning yourself as an “expert” in your field by writing helpful blog posts, or using social media as a forum for direct customer relations, your business will dictate the answers. But the first step is doing it, and doing it consistently.

Just think: if you had just left your two-wheeler in the street the first time you skinned your knee, would you have ever learned to ride a bike? If you hadn’t stopped calling until she agreed to see a movie with you, would you have those two beautiful kids and that stunning wife? The point is, every success story starts with a challenge. Sure, adopting social media is tough, especially when it it takes away from “more important things” like paying bills and making money, but we guarantee that it will pay off in dividends if you treat it like any other challenge, and just “keep at it.”

For now, take some comfort in knowing that you’re not the only one who’s sitting in the office scratching their head and asking “But how the heck does this fit into my business plan?” and be proud—thinking about these problems and finding very few solutions is still a thousand times better than just sweeping them under the rug. Give yourself a pat on the back; then start taking the next steps to help build your social media brand (and boost you social media ego!).

Think you might still need a jumpstart to your social media strategy? ListEngage says “Don’t Go It Alone”, we can help you plan the steps you’ll need to take in order to start thriving in social media: contact us or send us a tweet @ListEngage. We’re here to help.