Don’t-Go-It-Alone eMarketing Blog
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Imagine it’s December 31, 2010…
Has your business done better than you had hoped? Worse? Held steady for the last 11 months or so? Have you achieved everything that you wanted to? Do you even have the right tools to measure your successes tangibly?
Whether you’re just getting started with an e-marketing plan in 2010, or you’re well on your way to launching the next viral marketing campaign on YouTube– well, there are still several things every business should keep sight of from Jan. 1 to Dec 31 every year! And if you “keep your eye on the prize”, measure, and follow the 10 easy steps we offer below, it’ll be quite easy to look back on Dec. 31, 2010 and be 100% Regret Free!
If you’re looking for measurable returns on your e-marketing in 2010 (and beyond!) then keep reading, as we unfold the:
Top 10 e-marketing Tips for a Regret-Free 2010
Listen: Get in the conversation with customers, prospects, and competitors, and actually incorporate their ideas.
Define your social media goals: and get moving! Or pretty soon the social media train will have left the station!
Stay on top of your Data: 27 – 30% of your list goes bad every year. It’s your most important resource so stay on top of it. If your data is bad nothing else really matters.
1) Listen: Get in the conversation with customers, prospects, and competitors, and actually incorporate their ideas.
2) Define your social media goals: and get moving! Or pretty soon the social media train will have left the station!
3) Stay on top of your Data: 27 – 30% of your list goes bad every year. It’s your most important resource so stay on top of it. If your data is bad nothing else really matters.
Recently, Seattle based outdoor clothing retailer Filson came to ListEngage with a challenge—create an email marketing campaign that reached their valued customer’s inboxes with a time sensitive offer and in turn help them increase their campaign performance and sales. They wanted to see positive results, and ListEngage delivered!
By following best practices in email design and rendering, smart list segmenting techniques and moving away from an all-image based email to a combination of images and text seen above the fold ListEngage was able to achieve a much higher success rate than average email marketing campaigns. The campaign generated much better open and click-through rates and even reported “higher than expected sales” – the ultimate dream for any online retailer and what every e-marketing company should strive for when helping clients with their online marketing efforts.
To learn more about Filson, or to sign up for their exclusive offers and events click here.
To learn more about ListEngage and our “Don’t Go It Alone” philosophy or to sign-up for our newsletter click here.
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