Don't-Go-It-Alone eMarketing Blog » automation

>>Email Marketing Budgets Bulge Despite a Bummed Economy

Kim Lindquist — Tue, 10 Nov 2009 21:48:12 +0000

2009 has been a dark year for marketing budgets. As the economy tanked, so did every big company’s dreams of plastering market campaigns across every medium available.

Fortunately for e-marketers, email and social media marketing budgets defied the odds, and most actually grew in ‘09.

Take a look at the Marketing Sherpa chart, to see the average email marketing budget decreases versus increases across 8 financial sectors.

To read the entire article, go here.

>>Managing Your New Social Calendar

Kim Lindquist — Fri, 02 Oct 2009 17:06:18 +0000

Balancing a busy schedule isn’t anything new: for most of us, there will always be too much work, and too little day to squeeze it into. But nowadays we’re expected to run a business, pick the kids up from practice, and make sure to update our Facebook status? Social media has brought a whole new meaning to “managing your Social Calendar”.

Though there might not be a “magic bullet” to solve all your problems, we do have some tried and true solutions to save some sanity in the future. Here are our

Top 5 Ways to Tackle Your New “Social Calendar”:

1) Delegate: Debby from Marketing—you’re on Facebook Fan Pages. Carol from PR—you’re in charge of tweeting all company media coverage on Twitter. Ok, Go!

Read More…

>> Create, Automate & Engage

Altaf Shaikh — Thu, 09 Apr 2009 16:00:29 +0000

Clients often come to us for advice on how to engage their customers more, create relationships, and ultimately turn their “leads” into conversions.

We offer this sage advice: Create! Automate! Engage!

When it comes to email marketing, you can spend all the time in the world blasting out blanketing emails and flooding customers’ inboxes with little to no result, or you can get smart: send automated, targeted messages to the right people at the right times in your sales cycle.

The newsletter attached here offers our “Automated Drip Marketing” approach to email marketing, and we think you’ll find it extremely valuable.

Not only will you waste less time with “batch and blast” messages to all your clientele (and save yourself some resentful unsubscribe responses as well!), but you and your recipients will find much more value in the info you provide in the first place.

So skip the SPAM and treat your customers to something savory; they’re sure to digest your message much better when they know you made it especially for them.

Check out this month’s newsletter for more information on drip marketing >> click here