Think you’ve got the skills to plunge into the cutting edge world of online marketing head first? Were you born multitasking? Do you dominate all things HTML? Do you update your Facebook status in your sleep? Can you Tweet with your hands tied behind your back? If so, we’re gonna need to hear from you!

List Engage is growing rapidly and we are looking for talent to grow with us. We need an internet savvy Account Manager to maintain and grow several different accounts in the email marketing and social media space. This person must have excellent knowledge of online media including: email marketing platforms, blogging, social media account/page development, good email marketing and social media skills.

If you think you’re up for the challenge, take a look at our Job Description

Please email your resumes to: jobs@listengage.com

Email continues to be the "Great Organizer" for users

According to a new survey published by Merkle, 71% of online consumers spent 20 minutes or more weekly exchanging email with friends and family in 2009, the same level recorded in the previous year.

With plenty of speculation that social networking sites were going to trample email out of the picture, some of the numbers in the report are truly powerful examples of how important email communication is in the average online user’s day-to-day. In fact, with the increased usage of Mobile Email and with most users linking their social networking updates to their personal emails—social networking is actually “breeding” a new brand of “Hyper Email Checkers”!

Here are some other great findings from the study:

– Nearly two-thirds (63%) of social networking consumers use the same email account for their social networking alerts and messages as they do for the majority of their permission, or opt-in email.

– Over 42% of social networking consumers are “hyper email checkers”– those who check their personal email account at least four times daily –compared with 27% of those not socially networked.

– 48% of social networking consumers spend 45+ minutes weekly with personal email, compared with 40% of those not socially networked.

and Mobile users with internet on their phone are even more likely to check their emails constantly:

– 50% of mobile email consumers are “hyper email checkers” too–compared with 32% of traditional email users.

FYI – Data was collected through Merkle’s annual “View from the Inbox” study, an online survey of 3,281 US adults age 18+ conducted during fall 2009.

Image was adapted from an original image by: Salvatore Vuono / FreeDigitalPhotos.net

Shall I compare thee to a great email list-growth strategy?
You bet!

The two of you “art” fairly similar, I must say.
Our love and my list both started out small, like the darling buds of May.

Then over time, as our love organically grew,
So did my lists-in quality and quantity too!

Like a good little prospect, I subscribed to your love,
And just like the email capture on my website, it fit like a glove.

So on the horizon, what do I see?
Well, more chances to grow us all social-ly,
We can take dance classes, or have dinner with friends,
While my lists will use Twitter as a means to an ends.

Remember my love, thy eternal beauty doth brightly gleam.
And like my list growth strategies, the ROI on your love is Supreme.

Ok, so maybe you’d get backhanded if you actually delivered this sonnet to your True Love this Valentine’s Day– but after you read  ”Why Growing Great Lists is just like Growing Great Love” you might actually agree that the two share some pretty stark  similarities. Could it be that growing any good relationship–whether it’s two people “feeling sparks fly” for the first time or a web visitor signing up for a newsletter for the first time-always begins with a few simple steps?

Here’s what I had to say on the subject…

“As an organization, when invited to work with a client, although we may not initially feel one way or anothertowards, let’s say, the medical device industry for example—we do feel strongly about the real-life people, friends, and partners that we support with our efforts. So, when a client asks us to engage their audience because they don’t have the expertise, the resources, or “bandwidth” to execute their social media strategy, we lend a hand.

In my mind, this new “digital ghostwriting push” is actually nothing new: popular brands have been doing it for years—via customer service “response” letters, pre-recorded phone calls, emails and direct mail pieces. This is just the latest version of busy people outsourcing their surplus work to others who they have trained and who they trust.”

Read More…

Read Dave’s Article…

Read more from Dave’s Blog — Useful Arts

Imagine it’s December 31, 2010…

Has your business done better than you had hoped? Worse? Held steady for the last 11 months or so? Have you achieved everything that you wanted to? Do you even have the right tools to measure your successes tangibly?

Whether you’re just getting started with an e-marketing plan in 2010, or you’re well on your way to launching the next viral marketing campaign on YouTube– well, there are still several things every business should keep sight of from Jan. 1 to Dec 31 every year! And if you “keep your eye on the prize”, measure, and follow the 10 easy steps we offer below, it’ll be quite easy to look back on Dec. 31, 2010 and be 100% Regret Free!

If you’re looking for measurable returns on your e-marketing in 2010 (and beyond!) then keep reading, as we unfold the:

Top 10 e-marketing Tips for a Regret-Free 2010

1) Listen: Get in the conversation with customers, prospects, and competitors, and actually incorporate their ideas.

2) Define your social media goals: and get moving! Or pretty soon the social media train will have left the station!

3) Stay on top of your Data: 27 – 30% of your list goes bad every year. It’s your most important resource so stay on top of it. If your data is bad nothing else really matters.

Read All 10 e-marketing Tips for a Regret Free 2010

Coke's Gettin' Social

The next time you lather up in the shower or crack open a Coke it might not seem like anything has changed about your favorite product, but somewhere in the inner workings of these corporate giants—something is shifting.

Coca-Cola and Unilever are just two companies that have announced that they plan to shift from website-based product campaigns in 2010, to social media sites like Facebook, Twitter, and YouTube to propel their latest product launches.

Basically, Coke and Unilever are willing to bet that they can attract more people (and more brand advocates) by entering into social media spaces where people already are rather than trying to bring people to a Coke-Zero or a Dove “Campaign for Real Beauty” site.

And we agree…

Read More…

For questions regarding your company’s social media marketing plan, contact us here.

With businesses looking to expand their eMarketing and social media budgets in 2010 — on everything from email marketing design and services to developing niche followers on Twitter — List Engage has something to offer any business, big or small. Why not make one of your resolutions to join us on the cutting edge of eMarketing success in 2010!

This year we wanted to spread our Holiday cheer by helping you send a cleaner, crisper, error-free email, to all of your clients, prospects, and friends. All you have to do is follow these simple steps:

The 5 Best ways to Avoid Email Blunders this Holiday Season

From all of us at List Engage:

Happy Holidays and Best Wishes in the New Year!

2009 has been a dark year for marketing budgets. As the economy tanked, so did every big company’s dreams of plastering market campaigns across every medium available.

Fortunately for e-marketers, email and social media marketing budgets defied the odds, and most actually grew in ‘09.

Take a look at the Marketing Sherpa chart, to see the average email marketing budget decreases versus increases across 8 financial sectors.

To read the entire article, go here.

In email’s defense, there are plenty of reasons to use it over social networking sites: privacy, certainty of delivery,  no length restrictions… to name a few. In the words of Marketing Sherpa, “When we look at media use over the last 15 years, we see a pattern of aggregation and adoption rather than replacement. Some media suffer in the exchange, but none are eliminated entirely. More commonly, their uses become more refined.”

So, while we may find a Facebook status update good for conveying a one-liner, or Twitter for “tweeting” our location it’s a lot less likely that social media will replace email for getting in touch with Nana, keeping updated on your bank’s latest policies, or interacting with potential clients.

To read the complete Marketing Sherpa study, click here.