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Think you’ve got the skills to plunge into the cutting edge world of online marketing head first? Were you born multitasking? Do you dominate all things HTML? Do you update your Facebook status in your sleep? Can you Tweet with your hands tied behind your back? If so, we’re gonna need to hear from you!
List Engage is growing rapidly and we are looking for talent to grow with us. We need an internet savvy Account Manager to maintain and grow several different accounts in the email marketing and social media space. This person must have excellent knowledge of online media including: email marketing platforms, blogging, social media account/page development, good email marketing and social media skills.
If you think you’re up for the challenge, take a look at our Job Description
Please email your resumes to: jobs@listengage.com
Email continues to be the "Great Organizer" for users
According to a new survey published by Merkle, 71% of online consumers spent 20 minutes or more weekly exchanging email with friends and family in 2009, the same level recorded in the previous year.
With plenty of speculation that social networking sites were going to trample email out of the picture, some of the numbers in the report are truly powerful examples of how important email communication is in the average online user’s day-to-day. In fact, with the increased usage of Mobile Email and with most users linking their social networking updates to their personal emails—social networking is actually “breeding” a new brand of “Hyper Email Checkers”!
Here are some other great findings from the study:
– Nearly two-thirds (63%) of social networking consumers use the same email account for their social networking alerts and messages as they do for the majority of their permission, or opt-in email.
– Over 42% of social networking consumers are “hyper email checkers”– those who check their personal email account at least four times daily –compared with 27% of those not socially networked.
– 48% of social networking consumers spend 45+ minutes weekly with personal email, compared with 40% of those not socially networked.
and Mobile users with internet on their phone are even more likely to check their emails constantly:
– 50% of mobile email consumers are “hyper email checkers” too–compared with 32% of traditional email users.
FYI – Data was collected through Merkle’s annual “View from the Inbox” study, an online survey of 3,281 US adults age 18+ conducted during fall 2009.
Image was adapted from an original image by: Salvatore Vuono / FreeDigitalPhotos.net
A poem for My Love on Valentine’s Day:
Shall I compare thee to a great email list-growth strategy?
You bet!
The two of you “art” fairly similar, I must say.
Our love and my list both started out small, like the darling buds of May.
Then over time, as our love organically grew,
So did my lists-in quality and quantity too!
Like a good little prospect, I subscribed to your love,
And just like the email capture on my website, it fit like a glove.
So on the horizon, what do I see?
Well, more chances to grow us all social-ly,
We can take dance classes, or have dinner with friends,
While my lists will use Twitter as a means to an ends.
Remember my love, thy eternal beauty doth brightly gleam.
And like my list growth strategies, the ROI on your love is Supreme.
Ok, so maybe you’d get backhanded if you actually delivered this sonnet to your True Love this Valentine’s Day– but after you read ”Why Growing Great Lists is just like Growing Great Love” you might actually agree that the two share some pretty stark similarities. Could it be that growing any good relationship–whether it’s two people “feeling sparks fly” for the first time or a web visitor signing up for a newsletter for the first time-always begins with a few simple steps?
Rule #1 Let it happen naturally:
Love and lists both grow best naturally: sure, you never meant to meet Mr./Mrs. Right at the deli counter but it happened far more naturally than your failed attempts to pick up your soulmate with pick up lines like, “Excuse me, but I happened to have lost my phone number, can I borrow yours?”. Provide the ambience and the correct ingredients whether it’s a physical setting or your internet presence and let it happen naturally.
Rule #2 Define the relationship. Get permission:
Sometimes the best way to get what you want is to be honest, whether it’s a kiss or an email address. Be straightforward, let them know what to expect and leave “an (opt) out” in case they’re not interested. And before you “make the first move” make sure you’ve got their approval (opt-in)!
Growing Great Lists is just like Growing Great Love – Top 5 Rules for Both
Rule #1 Let it happen naturally:
Love and lists both grow best naturally: sure, you never meant to meet Mr./Mrs. Right at the deli counter but it happened far more naturally than your failed attempts to pick up your soulmate with pick up lines like, “Excuse me, but I happened to have lost my phone number, can I borrow yours?”. Provide the ambience and the correct ingredients whether it’s a physical setting or your internet presence and let it happen naturally.
Rule #2 Define the relationship. Get permission:
Sometimes the best way to get what you want is to be honest, whether it’s a kiss or an email address. Be straightforward, let them know what to expect and leave “an (opt) out” in case they’re not interested. And before you “make the first move” make sure you’ve got their approval (opt-in)!
– Read The Rest of the Article Here –
OR – Find out more about List Engage on our Fan Page or Follow us on Twitter!
My good friend Dave Wieneke recently asked me to partake in a “discussion” on the ethics of ghostwriting in social media on his blog. The idea was to get a few different opinions from within the blogging and social media space, and to see where people’s opinions lay on this recently hot topic. Now, without giving anything away, the first thing that seems apparent about this topic is that people are generally either very “pro” social media ghostwriting or very “anti”.
Here’s what I had to say on the subject…
“As an organization, when invited to work with a client, although we may not initially feel one way or anothertowards, let’s say, the medical device industry for example—we do feel strongly about the real-life people, friends, and partners that we support with our efforts. So, when a client asks us to engage their audience because they don’t have the expertise, the resources, or “bandwidth” to execute their social media strategy, we lend a hand.
In my mind, this new “digital ghostwriting push” is actually nothing new: popular brands have been doing it for years—via customer service “response” letters, pre-recorded phone calls, emails and direct mail pieces. This is just the latest version of busy people outsourcing their surplus work to others who they have trained and who they trust.”
Coke's Gettin' Social
The next time you lather up in the shower or crack open a Coke it might not seem like anything has changed about your favorite product, but somewhere in the inner workings of these corporate giants—something is shifting.
Coca-Cola and Unilever are just two companies that have announced that they plan to shift from website-based product campaigns in 2010, to social media sites like Facebook, Twitter, and YouTube to propel their latest product launches.
Basically, Coke and Unilever are willing to bet that they can attract more people (and more brand advocates) by entering into social media spaces where people already are rather than trying to bring people to a Coke-Zero or a Dove “Campaign for Real Beauty” site.
And we agree…
For questions regarding your company’s social media marketing plan, contact us here.
With 2009 about to draw to an end, we here at List Engage just wanted to take a moment to congratulate our clients, friends, and fellow businesses on growing and thriving through the unprecedented economic climate of 2009– and to wish everyone a happy and healthy 2010!
With businesses looking to expand their eMarketing and social media budgets in 2010 — on everything from email marketing design and services to developing niche followers on Twitter — List Engage has something to offer any business, big or small. Why not make one of your resolutions to join us on the cutting edge of eMarketing success in 2010!
Ho ho hoooo nooooo! It’s too late. You’ve already hit send, and your seemingly perfect Happy Holidays email is now going to be the laughing stock of your clients’ Christmas parties. Let’s face it: email mistakes happen, but they happen a lot less to experienced senders who follow specific steps and check their final product meticulously before they send it out. Although you may be forgiven for your big email mishap, it’s better to just avoid it all together.
This year we wanted to spread our Holiday cheer by helping you send a cleaner, crisper, error-free email, to all of your clients, prospects, and friends. All you have to do is follow these simple steps:
The 5 Best ways to Avoid Email Blunders this Holiday Season
From all of us at List Engage:
Happy Holidays and Best Wishes in the New Year!
2009 has been a dark year for marketing budgets. As the economy tanked, so did every big company’s dreams of plastering market campaigns across every medium available.
Fortunately for e-marketers, email and social media marketing budgets defied the odds, and most actually grew in ‘09.
Take a look at the Marketing Sherpa chart, to see the average email marketing budget decreases versus increases across 8 financial sectors.
To read the entire article, go here.
It turns out, that when consumers want to share something they’ve found online with their friends or family– like an article link, or a video– an overwhelming amount of people still use email as their primary form of sharing. According to the latest survey from Marketing Sherpa, while social media is gaining some ground, the latter still dominates as a sharing tool.
In email’s defense, there are plenty of reasons to use it over social networking sites: privacy, certainty of delivery, no length restrictions… to name a few. In the words of Marketing Sherpa, “When we look at media use over the last 15 years, we see a pattern of aggregation and adoption rather than replacement. Some media suffer in the exchange, but none are eliminated entirely. More commonly, their uses become more refined.”
So, while we may find a Facebook status update good for conveying a one-liner, or Twitter for “tweeting” our location it’s a lot less likely that social media will replace email for getting in touch with Nana, keeping updated on your bank’s latest policies, or interacting with potential clients.
To read the complete Marketing Sherpa study, click here.
Balancing a busy schedule isn’t anything new: for most of us, there will always be too much work, and too little day to squeeze it into. But nowadays we’re expected to run a business, pick the kids up from practice, and make sure to update our Facebook status? Social media has brought a whole new meaning to “managing your Social Calendar”.
Though there might not be a “magic bullet” to solve all your problems, we do have some tried and true solutions to save some sanity in the future. Here are our
Top 5 Ways to Tackle Your New “Social Calendar”:
1) Delegate: Debby from Marketing—you’re on Facebook Fan Pages. Carol from PR—you’re in charge of tweeting all company media coverage on Twitter. Ok, Go!
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