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How to get the most out of your marketing spend.“The current economy has been hard and not just for auto-makers and financial institutions – but in a way it has given all of us an opportunity to pause and re-think priorities. Like consumers, businesses, especially small businesses, are also tightening their belts – and what do you do about marketing when consumers and clients are spending less? Do you maintain or increase marketing spend to get ahead of competitors that don’t, adjust your product portfolio, support your distributors, adjust pricing…. You’ve heard these before. All of this advice is valuable, and the primary focus is on investing wisely and making sure you’re reaching customers and clients as effectively as you can, with as efficient as possible use of marketing spend.”
Topics like these were discussed at the launch of TiE Boston’s Marketing Special Interest Group. Altaf supplied insight and commentary as a Panelist at the event on Thursday, Feb. 19, 2009.
To learn more about the event, click here.
The data day is a half day event that brings together industry experts on all five facets of data as it flows in a marketing organization. It was a day long event packed with interactive sessions on five core elements of data intelligence in a direct marketing organization:
- Data Cleansing, warehousing and archiving
- Data Acquisition
- Data & Compliance
- Data Integrated Marketing
- Data Capture & Harvesting
- Data Enabled Selling
Altaf attended and conducted the Data Integrated Marketing session. Please email us at info@listengage.com if you are interested in a copy of his presentation.
Here are links to educational emarketing materials that Altaf gave away at The Data Day.
E-Marketing Tips and Techniques
Design Tips For Outlook 2007
Co-Registration Do’s and Don’t’s
Deliverability Top Ten
Transactional Email Marketing
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