Don't-Go-It-Alone eMarketing Blog » email design

>>How to Avoid Email Blunders this Holiday Season

Kim Lindquist — Thu, 10 Dec 2009 18:55:18 +0000

Ho ho hoooo nooooo! It’s too late. You’ve already hit send, and your seemingly perfect Happy Holidays email is now going to be the laughing stock of your clients’ Christmas parties. Let’s face it: email mistakes happen, but they happen a lot less to experienced senders who follow specific steps and check their final product meticulously before they send it out. Although you may be forgiven for your big email mishap, it’s better to just avoid it all together.

This year we wanted to spread our Holiday cheer by helping you send a cleaner, crisper, error-free email, to all of your clients, prospects, and friends. All you have to do is follow these simple steps:

The 5 Best ways to Avoid Email Blunders this Holiday Season

From all of us at List Engage:

Happy Holidays and Best Wishes in the New Year!

>>What Email ‘Best Practices’ Did for Filson

listengage — Fri, 26 Jun 2009 21:58:41 +0000

Recently, Seattle based outdoor clothing retailer Filson came to ListEngage with a challenge—create an email marketing campaign that reached their valued customer’s inboxes with a time sensitive offer and in turn help them increase their campaign performance and sales. They wanted to see positive results, and ListEngage delivered!

By following best practices in email design and rendering, smart list segmenting techniques and moving away from an all-image based email to a combination of images and text seen above the fold ListEngage was able to achieve a much higher success rate than average email marketing campaigns. The campaign generated much better open and click-through rates and even reported “higher than expected sales” – the ultimate dream for any online retailer and what every e-marketing company should strive for when helping clients with their online marketing efforts.

To learn more about Filson, or to sign up for their exclusive offers and events click here.

To learn more about ListEngage and our “Don’t Go It Alone” philosophy or to sign-up for our newsletter click here.

>> Render Me Speechless

Kim Lindquist — Wed, 10 Jun 2009 03:29:15 +0000

When creating and designing emails, it is often difficult to determine what makes for the “best” note to be viewed in several different email clients: While Gmail and Yahoo may render the email perfectly, Outlook might align images left or perhaps display the font type incorrectly. Meanwhile, while you’re viewing your *perfect* newsletter in Internet Explorer with a big smile on your face, it might be rendering completely backwards in Firefox!

Although you never know for certain until you click send (or you make this your vocation, like us!), there are some “tried and true” practice for email design and rendering which will certainly help eliminate some of the guesswork and “aftermath” headaches of email marketing– and we’ve outlined the Top Ten in our most recent newsletter..

Take a look for the Top 5 Best Rendering and Design Tips, or dowload the Whitepaper here.

>> Create, Automate & Engage

Altaf Shaikh — Thu, 09 Apr 2009 16:00:29 +0000

Clients often come to us for advice on how to engage their customers more, create relationships, and ultimately turn their “leads” into conversions.

We offer this sage advice: Create! Automate! Engage!

When it comes to email marketing, you can spend all the time in the world blasting out blanketing emails and flooding customers’ inboxes with little to no result, or you can get smart: send automated, targeted messages to the right people at the right times in your sales cycle.

The newsletter attached here offers our “Automated Drip Marketing” approach to email marketing, and we think you’ll find it extremely valuable.

Not only will you waste less time with “batch and blast” messages to all your clientele (and save yourself some resentful unsubscribe responses as well!), but you and your recipients will find much more value in the info you provide in the first place.

So skip the SPAM and treat your customers to something savory; they’re sure to digest your message much better when they know you made it especially for them.

Check out this month’s newsletter for more information on drip marketing >> click here