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There’s been a lot of debate recently about the future of email: is it pushing forward stronger than ever or on the verge of extinction, about to be overrun by all-inclusive social networks?
As an e-marketing specialist, I find it hard to imagine the internet without email. No matter what you use email for, I believe that we, as online content consumers, will always need our inboxes to aggregate, create, organize, and search the hundreds of online data points we create daily as we navigate the web. Email is the only private online location where users can store and create content with very few limitations or restrictions. Where else can you manage your social networks, businesses, bills, family, friends, banks, job searches, and more in one location?
At ListEngage, we help our clients with email and social media marketing daily, so we see the benefits and drawbacks of each: email is a great relationship building tool but not a great prospect acquisition channel, while social media, if used intelligently, is ideal for prospect acquisition and qualification but lacks the “direct contact” that opt-in email does.
I’ve been really impressed with a company called Groupon lately, that seems to be using email and social media as a dynamic 1-2 punch for spreading their daily deals and messages. Click here to read more about the union of email and social media, and how Groupon is delivering a winning e-marketing TKO.
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Email continues to be the "Great Organizer" for users
According to a new survey published by Merkle, 71% of online consumers spent 20 minutes or more weekly exchanging email with friends and family in 2009, the same level recorded in the previous year.
With plenty of speculation that social networking sites were going to trample email out of the picture, some of the numbers in the report are truly powerful examples of how important email communication is in the average online user’s day-to-day. In fact, with the increased usage of Mobile Email and with most users linking their social networking updates to their personal emails—social networking is actually “breeding” a new brand of “Hyper Email Checkers”!
Here are some other great findings from the study:
– Nearly two-thirds (63%) of social networking consumers use the same email account for their social networking alerts and messages as they do for the majority of their permission, or opt-in email.
– Over 42% of social networking consumers are “hyper email checkers”– those who check their personal email account at least four times daily –compared with 27% of those not socially networked.
– 48% of social networking consumers spend 45+ minutes weekly with personal email, compared with 40% of those not socially networked.
and Mobile users with internet on their phone are even more likely to check their emails constantly:
– 50% of mobile email consumers are “hyper email checkers” too–compared with 32% of traditional email users.
FYI – Data was collected through Merkle’s annual “View from the Inbox” study, an online survey of 3,281 US adults age 18+ conducted during fall 2009.
Image was adapted from an original image by: Salvatore Vuono / FreeDigitalPhotos.net
My good friend Dave Wieneke recently asked me to partake in a “discussion” on the ethics of ghostwriting in social media on his blog. The idea was to get a few different opinions from within the blogging and social media space, and to see where people’s opinions lay on this recently hot topic. Now, without giving anything away, the first thing that seems apparent about this topic is that people are generally either very “pro” social media ghostwriting or very “anti”.
Here’s what I had to say on the subject…
“As an organization, when invited to work with a client, although we may not initially feel one way or anothertowards, let’s say, the medical device industry for example—we do feel strongly about the real-life people, friends, and partners that we support with our efforts. So, when a client asks us to engage their audience because they don’t have the expertise, the resources, or “bandwidth” to execute their social media strategy, we lend a hand.
In my mind, this new “digital ghostwriting push” is actually nothing new: popular brands have been doing it for years—via customer service “response” letters, pre-recorded phone calls, emails and direct mail pieces. This is just the latest version of busy people outsourcing their surplus work to others who they have trained and who they trust.”
Imagine it’s December 31, 2010…
Has your business done better than you had hoped? Worse? Held steady for the last 11 months or so? Have you achieved everything that you wanted to? Do you even have the right tools to measure your successes tangibly?
Whether you’re just getting started with an e-marketing plan in 2010, or you’re well on your way to launching the next viral marketing campaign on YouTube– well, there are still several things every business should keep sight of from Jan. 1 to Dec 31 every year! And if you “keep your eye on the prize”, measure, and follow the 10 easy steps we offer below, it’ll be quite easy to look back on Dec. 31, 2010 and be 100% Regret Free!
If you’re looking for measurable returns on your e-marketing in 2010 (and beyond!) then keep reading, as we unfold the:
Top 10 e-marketing Tips for a Regret-Free 2010
Listen: Get in the conversation with customers, prospects, and competitors, and actually incorporate their ideas.
Define your social media goals: and get moving! Or pretty soon the social media train will have left the station!
Stay on top of your Data: 27 – 30% of your list goes bad every year. It’s your most important resource so stay on top of it. If your data is bad nothing else really matters.
1) Listen: Get in the conversation with customers, prospects, and competitors, and actually incorporate their ideas.
2) Define your social media goals: and get moving! Or pretty soon the social media train will have left the station!
3) Stay on top of your Data: 27 – 30% of your list goes bad every year. It’s your most important resource so stay on top of it. If your data is bad nothing else really matters.
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