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Coke's Gettin' Social
The next time you lather up in the shower or crack open a Coke it might not seem like anything has changed about your favorite product, but somewhere in the inner workings of these corporate giants—something is shifting.
Coca-Cola and Unilever are just two companies that have announced that they plan to shift from website-based product campaigns in 2010, to social media sites like Facebook, Twitter, and YouTube to propel their latest product launches.
Basically, Coke and Unilever are willing to bet that they can attract more people (and more brand advocates) by entering into social media spaces where people already are rather than trying to bring people to a Coke-Zero or a Dove “Campaign for Real Beauty” site.
And we agree…
For questions regarding your company’s social media marketing plan, contact us here.
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