The data day is a half day event that brings together industry experts on all five facets of data as it flows in a marketing organization. It was a day long event packed with interactive sessions on five core elements of data intelligence in a direct marketing organization: 

 

  • Data Cleansing, warehousing and archiving
  • Data Acquisition
  • Data & Compliance
  • Data Integrated Marketing
  • Data Capture & Harvesting
  • Data Enabled Selling

Altaf attended and conducted the Data Integrated Marketing session. Please email us at info@listengage.com if you are interested in a copy of his presentation.
Here are links to educational emarketing materials that Altaf gave away at The Data Day.
E-Marketing Tips and Techniques
Design Tips For Outlook 2007
Co-Registration Do’s and Don’t’s
Deliverability Top Ten


Transactional Email Marketing