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Email continues to be the "Great Organizer" for users
According to a new survey published by Merkle, 71% of online consumers spent 20 minutes or more weekly exchanging email with friends and family in 2009, the same level recorded in the previous year.
With plenty of speculation that social networking sites were going to trample email out of the picture, some of the numbers in the report are truly powerful examples of how important email communication is in the average online user’s day-to-day. In fact, with the increased usage of Mobile Email and with most users linking their social networking updates to their personal emails—social networking is actually “breeding” a new brand of “Hyper Email Checkers”!
Here are some other great findings from the study:
– Nearly two-thirds (63%) of social networking consumers use the same email account for their social networking alerts and messages as they do for the majority of their permission, or opt-in email.
– Over 42% of social networking consumers are “hyper email checkers”– those who check their personal email account at least four times daily –compared with 27% of those not socially networked.
– 48% of social networking consumers spend 45+ minutes weekly with personal email, compared with 40% of those not socially networked.
and Mobile users with internet on their phone are even more likely to check their emails constantly:
– 50% of mobile email consumers are “hyper email checkers” too–compared with 32% of traditional email users.
FYI – Data was collected through Merkle’s annual “View from the Inbox” study, an online survey of 3,281 US adults age 18+ conducted during fall 2009.
Image was adapted from an original image by: Salvatore Vuono / FreeDigitalPhotos.net
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