YouFloral_ApplicationShot

Over the past few weeks, all of the buzz online and in the air has been about Mother’s Day – and it seems that if it hadn’t quite “gone viral” through social outlets last year, it’s going pandemic this year this year instead.

Marketers of every shape, size, and variety are going to be trying to sell you what your Mom, Grandma, or that special lady in your life “needs” (or so they say) – but we think that the companies that are going to get ahead this Mother’s Day season are going to offer Mom’s gifts a little differently – in places where friends and family can chime in.

A prime example of this “sharing power” comes from a company called YouFloral.com (they were recently featured on the Today Show, video below). YouFloral has a novel idea – customize a vase for Mom (or anyone else for that matter) with a photograph, quote, or message – but they take it one step further by enabling their users to create and share these flowers on Facebook and through other social media sites without even having to purchase a bouquet of flowers. So, you can send Mom (or a wife, coworker, or friend throughout the entire year) virtual flowers with just the click of your button – and your social communities can look at them too. Users who send and receive these virtual flowers also have the option of ordering the real deal off of YouFloral too! The Facebook Application even reminds you of upcoming friends birthdays who you may want to send an arrangement to!

Here at ListEngage, we’ve tried out YouFloral to send to family and friends—and have had great success. We were able to design, choose flowers for, and receive our flowers in no time! And they were beautiful too! Although we certainly support sending and sharing “virtual flowers” for Mother’s Day – we think the real ones will get an even better reaction.

Check out YouFloral on the Today Show!

Have any other great innovative Mother’s Day ideas that embrace social media and sharing tools? Let us know on Twitter, Facebook or in the comments below!