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Email continues to be the "Great Organizer" for users
According to a new survey published by Merkle, 71% of online consumers spent 20 minutes or more weekly exchanging email with friends and family in 2009, the same level recorded in the previous year.
With plenty of speculation that social networking sites were going to trample email out of the picture, some of the numbers in the report are truly powerful examples of how important email communication is in the average online user’s day-to-day. In fact, with the increased usage of Mobile Email and with most users linking their social networking updates to their personal emails—social networking is actually “breeding” a new brand of “Hyper Email Checkers”!
Here are some other great findings from the study:
– Nearly two-thirds (63%) of social networking consumers use the same email account for their social networking alerts and messages as they do for the majority of their permission, or opt-in email.
– Over 42% of social networking consumers are “hyper email checkers”– those who check their personal email account at least four times daily –compared with 27% of those not socially networked.
– 48% of social networking consumers spend 45+ minutes weekly with personal email, compared with 40% of those not socially networked.
and Mobile users with internet on their phone are even more likely to check their emails constantly:
– 50% of mobile email consumers are “hyper email checkers” too–compared with 32% of traditional email users.
FYI – Data was collected through Merkle’s annual “View from the Inbox” study, an online survey of 3,281 US adults age 18+ conducted during fall 2009.
Image was adapted from an original image by: Salvatore Vuono / FreeDigitalPhotos.net
A poem for My Love on Valentine’s Day:
Shall I compare thee to a great email list-growth strategy?
You bet!
The two of you “art” fairly similar, I must say.
Our love and my list both started out small, like the darling buds of May.
Then over time, as our love organically grew,
So did my lists-in quality and quantity too!
Like a good little prospect, I subscribed to your love,
And just like the email capture on my website, it fit like a glove.
So on the horizon, what do I see?
Well, more chances to grow us all social-ly,
We can take dance classes, or have dinner with friends,
While my lists will use Twitter as a means to an ends.
Remember my love, thy eternal beauty doth brightly gleam.
And like my list growth strategies, the ROI on your love is Supreme.
Ok, so maybe you’d get backhanded if you actually delivered this sonnet to your True Love this Valentine’s Day– but after you read ”Why Growing Great Lists is just like Growing Great Love” you might actually agree that the two share some pretty stark similarities. Could it be that growing any good relationship–whether it’s two people “feeling sparks fly” for the first time or a web visitor signing up for a newsletter for the first time-always begins with a few simple steps?
Rule #1 Let it happen naturally:
Love and lists both grow best naturally: sure, you never meant to meet Mr./Mrs. Right at the deli counter but it happened far more naturally than your failed attempts to pick up your soulmate with pick up lines like, “Excuse me, but I happened to have lost my phone number, can I borrow yours?”. Provide the ambience and the correct ingredients whether it’s a physical setting or your internet presence and let it happen naturally.
Rule #2 Define the relationship. Get permission:
Sometimes the best way to get what you want is to be honest, whether it’s a kiss or an email address. Be straightforward, let them know what to expect and leave “an (opt) out” in case they’re not interested. And before you “make the first move” make sure you’ve got their approval (opt-in)!
Growing Great Lists is just like Growing Great Love – Top 5 Rules for Both
Rule #1 Let it happen naturally:
Love and lists both grow best naturally: sure, you never meant to meet Mr./Mrs. Right at the deli counter but it happened far more naturally than your failed attempts to pick up your soulmate with pick up lines like, “Excuse me, but I happened to have lost my phone number, can I borrow yours?”. Provide the ambience and the correct ingredients whether it’s a physical setting or your internet presence and let it happen naturally.
Rule #2 Define the relationship. Get permission:
Sometimes the best way to get what you want is to be honest, whether it’s a kiss or an email address. Be straightforward, let them know what to expect and leave “an (opt) out” in case they’re not interested. And before you “make the first move” make sure you’ve got their approval (opt-in)!
– Read The Rest of the Article Here –
OR – Find out more about List Engage on our Fan Page or Follow us on Twitter!
My good friend Dave Wieneke recently asked me to partake in a “discussion” on the ethics of ghostwriting in social media on his blog. The idea was to get a few different opinions from within the blogging and social media space, and to see where people’s opinions lay on this recently hot topic. Now, without giving anything away, the first thing that seems apparent about this topic is that people are generally either very “pro” social media ghostwriting or very “anti”.
Here’s what I had to say on the subject…
“As an organization, when invited to work with a client, although we may not initially feel one way or anothertowards, let’s say, the medical device industry for example—we do feel strongly about the real-life people, friends, and partners that we support with our efforts. So, when a client asks us to engage their audience because they don’t have the expertise, the resources, or “bandwidth” to execute their social media strategy, we lend a hand.
In my mind, this new “digital ghostwriting push” is actually nothing new: popular brands have been doing it for years—via customer service “response” letters, pre-recorded phone calls, emails and direct mail pieces. This is just the latest version of busy people outsourcing their surplus work to others who they have trained and who they trust.”
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