Don’t-Go-It-Alone eMarketing Blog

It turns out, that when consumers want to share something they’ve found online with their friends or family– like an article link, or a video– an overwhelming amount of people still use email as their primary form of sharing. According to the latest survey from Marketing Sherpa, while social media is gaining some ground, the latter still dominates as a sharing tool.

In email’s defense, there are plenty of reasons to use it over social networking sites: privacy, certainty of delivery,  no length restrictions… to name a few. In the words of Marketing Sherpa, “When we look at media use over the last 15 years, we see a pattern of aggregation and adoption rather than replacement. Some media suffer in the exchange, but none are eliminated entirely. More commonly, their uses become more refined.”

So, while we may find a Facebook status update good for conveying a one-liner, or Twitter for “tweeting” our location it’s a lot less likely that social media will replace email for getting in touch with Nana, keeping updated on your bank’s latest policies, or interacting with potential clients.

To read the complete Marketing Sherpa study, click here.

Balancing a busy schedule isn’t anything new: for most of us, there will always be too much work, and too little day to squeeze it into. But nowadays we’re expected to run a business, pick the kids up from practice, and make sure to update our Facebook status?  Social media has brought a whole new meaning to “managing your Social Calendar”.

Though there might not be a “magic bullet” to solve all your problems, we do have some tried and true solutions to save some sanity in the future. Here are our

Top 5 Ways to Tackle Your New “Social Calendar”:

1)      Delegate: Debby from Marketing—you’re on Facebook Fan Pages. Carol from PR—you’re in charge of tweeting all company media coverage on Twitter. Ok, Go!

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