Don’t-Go-It-Alone eMarketing Blog

According to a new article published today by eMarketer, links to social networking sites may be rising quickly—appearing in 20% of marketing e-mails in July 2009, up from just 2% in February.

This dramatic increase is slightly dampened by the fact that the majority of leading online retailers have yet to jump into the mix. In fact, of the top 100 Internet Retailer sites, only about half of them promoted either their Twitter or Facebook profiles in their email messages, and less than 30% with these profiles displayed them prominently on their website.

As for everybody else, it seems that linking customers and prospective clients to any affiliated website is almost always a good thing—and it appears that these numbers will continue to grow for small to medium sized businesses.

The question begs, are these big brands helping or hindering their already well known brand-names by not entering these new social media realms while their smaller competitors are? Tell us what you think in the comments section below.

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Is your business looking to augment your social media or email marketing campaigns? Click here and find out where to begin.

As List Engage rolls out the new ShareThis feature for all of our email marketing clients, the social networking world just got a whole lot closer. Now, with the click of a button you can instantly connect your emails to your social networks– and simultaneouly sync all that time, money, and effort you’ve invested in your email campaigns into your social networking efforts as well! And with the 2010 media buying budget looking to have email marketing and social media neck-in-neck on ad spending– now’s the time to make your marketing dollars work overtime.

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To learn more, specifically about ShareThis and our other Social Forward features, click here.