Don’t-Go-It-Alone eMarketing Blog

Recently, Seattle based outdoor clothing retailer Filson came to ListEngage with a challenge—create an email marketing campaign that reached their valued customer’s inboxes with a time sensitive offer and in turn help them increase their campaign performance and sales. They wanted to see positive results, and ListEngage delivered!

By following best practices in email design and rendering, smart list segmenting techniques and moving away from an all-image based email to a combination of images and text seen above the fold ListEngage was able to achieve a much higher success rate than average email marketing campaigns. The campaign generated much better open and click-through rates and even reported “higher than expected sales” – the ultimate dream for any online retailer and what every e-marketing company should strive for when helping clients with their online marketing efforts.

To learn more about Filson, or to sign up for their exclusive offers and events click here.

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When creating and designing emails, it is often difficult to determine what makes for the “best” note to be viewed in several different email clients: While Gmail and Yahoo may render the email perfectly, Outlook might align images left or perhaps display the font type incorrectly. Meanwhile, while you’re viewing your *perfect* newsletter in Internet Explorer with a big smile on your face, it might be rendering completely backwards in Firefox!

Although you never know for certain until you click send (or you make this your vocation, like us!), there are some “tried and true” practice for email design and rendering which will certainly help eliminate some of the guesswork and “aftermath” headaches of email marketing– and we’ve outlined the Top Ten in our most recent newsletter..

Take a look for the Top 5 Best Rendering and Design Tips, or dowload the Whitepaper here.