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How to get the most out of your marketing spend.“The current economy has been hard and not just for auto-makers and financial institutions – but in a way it has given all of us an opportunity to pause and re-think priorities. Like consumers, businesses, especially small businesses, are also tightening their belts – and what do you do about marketing when consumers and clients are spending less? Do you maintain or increase marketing spend to get ahead of competitors that don’t, adjust your product portfolio, support your distributors, adjust pricing…. You’ve heard these before. All of this advice is valuable, and the primary focus is on investing wisely and making sure you’re reaching customers and clients as effectively as you can, with as efficient as possible use of marketing spend.”
Topics like these were discussed at the launch of TiE Boston’s Marketing Special Interest Group. Altaf supplied insight and commentary as a Panelist at the event on Thursday, Feb. 19, 2009.
To learn more about the event, click here.
Clients often come to us for advice on how to engage their customers more, create relationships, and ultimately turn their “leads” into conversions.
We offer this sage advice: Create! Automate! Engage!
When it comes to email marketing, you can spend all the time in the world blasting out blanketing emails and flooding customers’ inboxes with little to no result, or you can get smart: send automated, targeted messages to the right people at the right times in your sales cycle.
The newsletter attached here offers our “Automated Drip Marketing” approach to email marketing, and we think you’ll find it extremely valuable.
Not only will you waste less time with “batch and blast” messages to all your clientele (and save yourself some resentful unsubscribe responses as well!), but you and your recipients will find much more value in the info you provide in the first place.
So skip the SPAM and treat your customers to something savory; they’re sure to digest your message much better when they know you made it especially for them.
Check out this month’s newsletter for more information on drip marketing >> click here
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